RETAIL & ECOMMERCE
When shoppers visit your app or website, you don’t want them to leave before they have made a purchase.
But a surprising number of eCommerce companies don’t use professional testers, don’t check a wide range of desktop or mobile platforms and don’t utilise localised testers to verify in-country experience.
It’s not surprising as commercial and workload pressures mean that there is not a need for an on-going test team. This is where you can feel the power of the crowd: from online research to final purchase, BugFinders’ testing will ensure you have a seamless eCommerce experience and flow for your customers. Our TRUE Crowdsourced Software Testing service allows you to identify and prioritise business critical conversion affecting issues, before your customers do.
CHALLENGES FOR RETAIL & ECOMMERCE
Every day, online retailers are losing valuable sales across their web and mobile apps, due to post-launch bugs. Often unknowingly – resulting in an internal finger pointing which can sometimes involve an agency.
Let’s get it right the first time. Here are some of the most common challenges e-tailers face:
- Integration of 3rd party systems that have changed
- Issues with different mobile devices that account for traffic, but weren’t tested
- Problems with the customer journey that cause customers to bounce
- Not testing the experience in a remote country
HOW DO WE HELP RETAIL & ECOMMERCE?
BugFinders supports eCommerce organisations in optimising the functionality and usability of their websites and apps. Our crowd of professional testers will identify issues that frustrate your customers by conducting rigorous and in-depth testing – specifically around purchasing scenarios and the checkout. By ensuring that your site works exactly as your customers expect, no matter which platform, we help you to increase and optimise your conversion rate.
BROAD DEVICE COVERAGE
Typically, an eCommerce company might test between 5-15 browsers and mobile devices. What is not realised is that customers use a much wider set of devices. In fact, to cover 80% of mobile traffic, you need to cover 152 devices, which is simply not possible in-house. In comparison, Crowdsourced teams can number up to 300 testers and more, and as such can test a single piece of software on hundreds of unique devices, browsers and operating systems simultaneously. So you can be confident that your software will work correctly on a large majority of devices used by your customers, thereby protecting your reputation online.
FASTER TIME TO MARKET
With BugFinders’ Crowdsourced Testing model, we are able to cover a wide range of devices and browsers and the number of testers means that we can comprehensively test apps within 24 hours, websites in 1-2 days, and large eCommerce sites in just 3 days or less. As a result, the normal test period length of 1-3 days can be kept to, without sacrificing quality. Our testers don’t stop on weekends, so the business impact can be minimal. In addition, projects can be launched at an hours’ notice, making Crowdsourced Software Testing ideal for development projects with tight deadlines.
If you do your testing in-house and use developers or other staff to carry it out, you are effectively paying out salaries, on-costs and management overheads for that testing to be performed.
Costs remain high if software testing is outsourced to a traditional company. Partnering with BugFinders allows for much more cost-containment. The fact that our Crowdsourced testers are paid per bug, rather than for time spent testing, means that significant savings are made on the costs of paying out tester salaries and these are passed on to you in fixed cost pricing structures.
HOW MUCH WILL THIS COST ME?
You may be surprised how cost effective BugFinders is. Our services are based on the Crowdsourced model, so you can benefit from many internal cost savings by partnering with BugFinders.