How website testing can work for the retail and ecommerce sector
When shoppers visit your ecommerce app or website, guiding them seamlessly along the path to purchase means absolutely everything needs to be optimised – from load times to navigation, to inventory and on to checkout.
However, many ecommerce merchants let their customers (and ultimately themselves) down, by not performing professional user experience testing on their desktop and mobile platforms either before or after launch, resulting in glitchy user experiences that drive custom elsewhere.
BugFinders provides website testing solutions from a community of more than 55,000 software professionals around the globe. The power of the crowd means that we can provide remote usability website testing across multiple devices in exceptionally short time frames, presenting you with the data you need to optimise customer flows, provide superior experiences and drive conversions.
If you are interested in our website testing services for your retail or ecommerce business then calculate a price for your web testing project below.
Despite Ecommerce being a major source of revenue, Jane Norman knew that conversions on the site weren’t what they should have been. BugFinders found the problem.
Bang & Olufsen worked with BugFinders to thoroughly test their new website for bugs pre-release.
Challenges for Website Testing Retail & Ecommerce
Post-launch issues cost eTailers thousands in lost sales across web and mobile apps. Ecommerce is a round-the-world and round-the-clock venture. Revenue streams are open 24/7/365 – so online stores need to be fully functional and performance-optimised right from the word go.
Most common challenges:
Remote software testing in foreign countries
Multiple device website testing
Streamlining customer journeys to minimise bounce and cart abandonment
Integration of third-party systems
How we help
BugFinders is a website testing company that utilises a crowd of software testing professionals to thoroughly examine websites and mobile applications to identify the issues that will frustrate your customers on their path to purchase. Our crowdsourced website testing services ensure that your ecommerce website and/or mobile application functions exactly how your valuable customers expect it to. We deploy remote usability testing across multiple devices, platforms and locations, helping you to deliver a conversion-driving experience everywhere you trade.
Faster Time to Market
At BugFinders, our crowdsourced website testing model enables us to conduct comprehensive testing of your ecommerce digital outlets in exceptionally short time frames – even across weekends. There’s not a minute to lose in online commerce, and we can launch worldwide web and mobile tests with just one hour’s notice and deliver the results in a matter of days.
The turnaround time for mobile app testing is just 24 hours. Website usability testing is just 1-2 days. And large ecommerce sites can be tested in 3 days or less. Quality and reliability of all tests are absolutely assured.
Broad Device Coverage
For the ecommerce sector, 250 different devices require functional website testing to cover 80% of the mobile traffic an online store can expect. This is simply not possible in-house. Our crowdsourced mobile testing teams typically number around 300 individual testers who are deployed all over the world. This means that a single piece of software can be simultaneously tested on hundreds of unique devices, quickly identifying where your customers may experience issues so they can be corrected.
In-house website testing teams are costly – especially since they can often be inadequate to your needs as an ecommerce operator. Even if you outsource testing to a traditional company, you will still expect to pay high fees for a service that simply won’t have the global reach and speed of delivery that you need. And this is what makes partnering with BugFinders such a sound investment. Our globally deployed crowdsourced testers are paid per bug they find – as opposed to the time they spend testing – meaning that significant savings are enabled and passed on to you, as a valued BugFinders customer.
Our Website Testing Retail & Ecommerce partners
BugFinders is a worldwide leading web testing company.